Super Bowl Ads Marketing to Moms?

For those Moms that actually sit down (the key word is sit down) and watch the Super Bowl, do they watch it for the game or for the Super Bowl commercials? I have to admit, I did enjoy watching the Super Bowl when the 49ers were playing but since then it is just for the commercials.

The Marketing to Moms website seems to think that last year many moms were watching the Super Bowl:

"Make no mistake – moms are watching the big game. Last year ACNielsen reported that 43 percent of viewers were women among adults age 18-49. This year, a new survey by the Marketing to Moms Coalition shows that 61 percent of moms say they’ll tune in with their husbands, while 13 percent will watch with friends and 11 percent with their kids. Six percent of moms polled even plan to watch the game by themselves. Why are they watching? Forty six percent are most interested in the game, but more than half (53 percent) say the ads are the part of the Super Bowl in which they are most interested."

Here are the teasers for this year's Super Bowl Ads, with companies paying $2.6 million for a 30 second spot. Tech companies will make a presence with their ads, including HP and Go Daddy. Oddly enough, I am a domain name buyeraholic so I am very familiar with Go Daddy.  If Advertisers will be marketing to moms, maybe they need to fix the image of how moms are portrayed in ads:

Bud Light: Meets Moms - bad portrayal of moms in ads from the 2003 Super bowl. Seems like this target market is for the 21-27 year old male drinkers. Not funny, unless you are a seven year old boy without manners.

Xenadrine: Your Mom is Hot - better portrayal of moms, except for the ick factor of their kid's friend checking her out. And the fact that they link being a mom with a fit body to diet supplements. Would have been better if it was a health club ad. Also seems like the commercial is targeted for 21- 27 year old males.

Nationwide: Kevin Federline Rollin' VIP - They don't seem to treat ex-husbands that well either.

Do you even watch the Super Bowl? If so, for the game, commercials or just for the party?  If you watch the Super Bowl commercials, what are your favorite and least favorites? You can vote at YouTube's Super Bowl commercial supervote.

Comments

[wksocmom]

I try to watch it for the commercials, but I can't even make it through the game and boring ones (e.g. ads for other TV shows) to make it to the funny ones. This year's godaddy.com - ugh! Wet t-shirts in the marketing dept? Don't think that was for moms!

[Martha Feingold]

I usually watch for the ads too, nothing all that memorable this year, although I got a chuckle out of the Letterman-Oprah spot. I also hated that godaddy.com spot.

[JAN]

Hey, I found this cool video on the Superbowl Radio Row. Enjoy!

http://www.boston.tv/clips/631741639.html

[Michael revercomb]

i think that is ridiculous tot hin the super bowl ads need to start catering to parents or moms for that reason.......It may say that 43% of audience is women....but it only factors in families with one of those boxes and doesn't facotr in millions of guys sitting 25 deep in homes, while three guys girlsfriends sit off in the corner talking about god knows what and my girlfriend is the only girl watching the game......the majority of people watchig the superbowl are 18-35 yrs old men and all three of those commercials were entertaining for such.......I suppose you want MMA fighting like the UFC to start targeting parents too...you people need to stop pointing out others flaws and go check and see how many games you bought your kids that had an MA rating, go set the v-chips and parental controls on your televisions and internet.......and think about what your saying......just because a new group of viewers comes along, it doesn't mean you have to pander to them......that's like forgoing the millions of fans that wanna watch Tiger Woods because they started a new website for some podunk golfer and it's gotten alot of buzz......hey superbowl ad agency's....great job as usual.....and don't ponder to anyone.....acting is art and art is subjective......so if you didn't like it.......it wasn't for you

[Michael Revercomb]

why does everything need to be for you anyways.....it's the world's largest football game......just because you've started watching it doesn't mean it's "for" you............why don't you gus spend alittle more time discussing something pertinent.....like how these overmedicated underdisciplined wimpy ass kids your all raising are gonna be the ones in charge of protecting us in twenty years...they cry if they don't get a new toy and we just give in....how they gonna be able to take care of themselves down the road....we get mad when teacher's or others are harsh to our kids......but we aren't willing to do it ourselves because we wanna be friends withour kids.......women as housewives played the greatest role in american history and no one realized it, we lost that and now everything is messed up.....keep it up the way we're going and we're all gonna have to learn to speak Korean soon when we can't defend ourselves anymore..........

[Michael revercomb]

great.......if they start relating to women in super bowl ads, we will have fifty women at every superbowl party talking thru the game and then watching the commercials....you advertise to the people tuning into the event....not the advertisements....no wonder it took women 300 million years to finally get a say....you guys are pretty dumb

[A Real Father]

You do realize that you you've just offended every reader on this site, don't you?

Women as mothers, played the biggest role in society, there are many wonderful mothers out there teaching the kids the best they can. It's the father figures that tend to be the jerks, that are ruining society. I can name only a few mothers that doesn't try to teach the right things to their children. But I can continually count the fathers that don't do the same. Sure the challenges are there, and pure exhaustion creeps in. People are human, mistakes happen. And there are unfortunate circumstances. It's called life. We only try to the best we can.

You are being a jack*ss for attacking mothers and proclaiming that they are the problem with society as a whole.

By the way the world's largest football game isn't played in the US and they don't wear pads.