Super Bowl Ads Marketing to Moms?

For those Moms that actually sit down (the key word is sit down) and watch the Super Bowl, do they watch it for the game or for the Super Bowl commercials? I have to admit, I did enjoy watching the Super Bowl when the 49ers were playing but since then it is just for the commercials.

The Marketing to Moms website seems to think that last year many moms were watching the Super Bowl:

"Make no mistake – moms are watching the big game. Last year ACNielsen reported that 43 percent of viewers were women among adults age 18-49. This year, a new survey by the Marketing to Moms Coalition shows that 61 percent of moms say they’ll tune in with their husbands, while 13 percent will watch with friends and 11 percent with their kids. Six percent of moms polled even plan to watch the game by themselves. Why are they watching? Forty six percent are most interested in the game, but more than half (53 percent) say the ads are the part of the Super Bowl in which they are most interested."

Here are the teasers for this year's Super Bowl Ads, with companies paying $2.6 million for a 30 second spot. Tech companies will make a presence with their ads, including HP and Go Daddy. Oddly enough, I am a domain name buyeraholic so I am very familiar with Go Daddy.  If Advertisers will be marketing to moms, maybe they need to fix the image of how moms are portrayed in ads:

Bud Light: Meets Moms - bad portrayal of moms in ads from the 2003 Super bowl. Seems like this target market is for the 21-27 year old male drinkers. Not funny, unless you are a seven year old boy without manners.

Xenadrine: Your Mom is Hot - better portrayal of moms, except for the ick factor of their kid's friend checking her out. And the fact that they link being a mom with a fit body to diet supplements. Would have been better if it was a health club ad. Also seems like the commercial is targeted for 21- 27 year old males.

Nationwide: Kevin Federline Rollin' VIP - They don't seem to treat ex-husbands that well either.

Do you even watch the Super Bowl? If so, for the game, commercials or just for the party?  If you watch the Super Bowl commercials, what are your favorite and least favorites? You can vote at YouTube's Super Bowl commercial supervote.